Well, it’s almost Super Bowl season and America is gearing up for an amazing playoff. However, this year’s Super Bowl has a “kick” of crypto sauce.
We are well aware of the ads that run between the Super Bowl intervals. They gain incredible attention from the entire nation. NBC has sold all of its advertisement time for the upcoming Super Bowl, with 30-second spots costing as high as $7 million, a 27% increase over last year. 43% of this year’s marketers are made up of new businesses including cryptocurrency exchanges.
Jimmy Butler, a member of the Miami Heat basketball team, in a video posted to Twitter on Wednesday said:
“On Feb. 13, you’re going to hear some of the biggest names telling you to get into crypto. But they don’t know you, or your finances. Only you do. Trust yourself… and do your own research.”
The video was something of an ad run by Binance, one of the largest crypto exchanges in the world. What Butler was talking about is the fact that this year’s Super Bowl will have many crypto-backed ads running through the play. Binance, of course, is one of the major advertisers this year. Other names include FTX, Crypto.com, and BitBuy.
Not only that, this year’s Super Bowl’s halftime will witness some of the greatest names from the Music industry too. Dr. Dre along with his protegees will take over the stage at halftime. Eminem, Snoop Dogg, are a few other performers lined up.
What’s interesting is that Eminem recently purchased a Bored Ape Yacht Club NFT worth almost half a million dollars. Meanwhile, Snoop launched an NFT series in December 2021 comprising both audio and video elements. It was available for auction on the SuperRare marketplace.
So we have exchanges, celebs selling NFTs, celebs buying NFTs.., oh, and we have people. If there was a good time for imparting crypto knowledge alongside sparking adoption, it is now.
Can the Super Bowl help the cryptoverse?
According to marketing experts, running ads could prove to be an incredible return on investments. Newer businesses, such as cryptocurrency exchanges, which are less well-known and have a reputation for being riskier, might benefit greatly from Super Bowl advertisements.
Binance, although has gotten into trouble with its celebrity-backed ads in the past, can redeem itself by running ads that don’t create controversy.
Even though cryptocurrencies are pretty well known to most people, it lags in mainstream attention and awareness. Super Bowl is one of the largest platforms in sports, in America, will surely help push crypto to an even larger audience. Most FUD arises from the lack of awareness, and this is a great way to address the issue.
FTX and Crypto.com have garnered headlines in recent months for their arena naming rights deals and partnerships with professional sportsmen such as LeBron James and Tom Brady. Additionally, many NFL players have agreed to accept their salaries in crypto. Aaron Rodgers, Odell Beckham Jr, Trevor Lawrence, Sean Culkin, etc. are some of the prominent athletes who are on board with crypto.
NFT tickets?
Well, that’s not all. This year every attendee will be getting an NFT along with their Super Bowl tickets. As part of a partnership between the NFL and Ticketmaster, Super Bowl LVI attendees will receive commemorative NFTs along with their tickets. According to a news statement accompanying the announcement, the NFT will be stamped with the fan’s specific section, row, and seat.
In the lead-up to Super Bowl LVI, the NFL will release a series of seven historic commemorative NFTs in addition to fans’ souvenir NFTs. From February 6 through February 13, one NFT will be released every day until February 13, when an NFT with the current Super Bowl LVI ticket artwork will be released.
While the audience will be bombarded with a lot of ‘crypto-stuff’ it is of the utmost importance that people do their research and make themselves educated of the risks.