Taylor Swift Was Close to Signing $100 Million Deal with FTX

Joshua Ramos
taylor swift
Source: CNBC

The Financial Times has reported that Taylor Swift was in talks to sign a $100 million sponsorship deal with the now-defunct platform, FTX. The courtship reached the late stages of negotiations, according to the report, before terminating this spring.

Former FTX employees who spoke to the Financial Times noted their opposition to the proposed deal. Furthermore, the report noted that cost was a major concern to staff, while also speaking of the conflicting nature of the potential contract.

FTX Announces Agreement With Tron Allowing Holders to Swap Assets
Source: Cryptoslate

Swift Nearly Reached Deal with FTX

This month, headlines have routinely featured the three letters that are now the bane of the crypto world. FTX went from being one of the premier cryptocurrency exchange platforms on the planet to bankrupt, seemingly overnight.

What made the collapse all the more surprising was the massive names attached to the platform. Not only was Sam Bankman-Fried crypto’s own wunderkind, but celebrities like Stephen Curry and Tom Brady were visible spokespeople for the brand. Subsequently, it seems as though the platform had one massive entertainer in their sights.

Source: NPR

The Financial Times has reported that Taylor Swift nearly signed a $100 million deal with FTX. The two parties had reached the latter stages of a potential agreement, with it discussions officially ceasing in the spring.

Moreover, the nature of the deal is the only thing seemingly in question. The report cites refutations of the claim that Swift was signing an endorsement deal with the exchange. According to one source, “Taylor would not, and did not, agree to an endorsement deal.”

Source: EquityPandit

“The discussion was around a potential tour sponsorship that did not happen,” the source added. Additionally, though the debate about whether or not the deal was a sponsorship or an endorsement in nature, the history of FTX embracing those kinds of relationships was widely known. From arenas to celebrities; Sam Bankman-Fried was sporting nothing short of A-list affiliates.