With the potential arrival of the first approval nearing, VanEck has released a brand new spot Bitcoin ETF commercial. Indeed, the Bitcoin ETF applicant has joined firms such as Bitwise and Hashdex to begin advertising the currently pending investment product.
The investment solutions firm took to X (formerly Twitter) to share the commercial with the caption “Born to Bitcoin.” Conversely, it is one of many advertisements that have been released amid the impending US Securities and Exchange Commission’s (SEC) first-ever spot Bitcoin ETF approval in the United States.
Also Read: VanEck Predicts First Spot Bitcoin ETF Approval for Q1 2024
VanEck Gets in On Bitcoin ETF Ad Fight With Latest Commercial
For the past several months, discussions on a spot Bitcoin ETF in the United States have dominated the digital asset industry. More than 12 applicants have filed with the SEC to issue the product. Moreover, an uptick in discussions with the regulator has driven up expectations for approval to come in early 2024.
In preparation for that, a host of applicants have already begun advertising the product. Now, VanEck has joined them, releasing its brand new Spot Bitcoin ETF advertisement. The commercial embraces the tagline, Born to Bitcoin, and was filed in New York City’s PubKey bar.
Also Read: Bitcoin: Cash-Based BTC ETF May Debut Next Week: Scaramucci
The arrival of the advertisement certainly sparks intrigue and points to the firm’s confidence in the product’s approval. Moreover, it joins several firms taking similar approaches in the final weeks of 2023. Specifically, regulatory approval is expected to take place before January 10th.
Throughout December, multiple firms have had several meetings with the SEC regarding regulatory approval. Subsequently, those meetings with issuers have been perceived as a good sign by industry experts. Many of them have professed their confidence in the arrival of the products before that early January deadline.