Amazon stock (NASDAQ: AMZN) opened Monday’s trading bell at $274. The global e-commerce giant is among the top-performing Magnificent 7 companies in 2026. AMZN has surged by nearly 21.5% year-to-date, as prices began to surge in Q3 this year. Traders who accumulated the dips are all in profit in August. It reached its 52-week high early this month before settling at the $274 zone.
On the heels of the ongoing recovery, private investment banking firm Roth Capital Partners has provided a new price target for Amazon stock. The Wall Street firm is confident that the leading equity has further steam and could breach the $300 wall next. AMZN has not touched $290 in 2026, and all eyes are now on the equity to go beyond the number. The bulls are now very close to making it climb above the target.
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Amazon Stock Price Prediction From Roth Capital Partners
Rohit Kulkarni, the Internet and Capital Markets analyst at Roth Capital Partners, wrote in a note to clients early this month urging them to accumulate AMZN. The analyst gave the equity a strong buy rating with a target well above the $300 level. According to the latest price prediction, the analyst gave Amazon stock a target of $325. That would be a profit of nearly $50 per share if traders take an entry position at $274.
It is also a return on investment (ROI) of approximately 18% from its current price of $274. Therefore, an investment of $1,000 could turn into $1,180 if the price prediction from Roth Capital Markets Partners turns out to be accurate. That’s double-digit gains, and the Wall Street firm is confident it could get there. The bulls have been waiting for months to push AMZN above the $300 zone. The time for the event is ripe and could occur in the coming weeks.