US-based movie theatre chain AMC has rightly capitalized on the growing crypto craze. After actively interacting with the community on Twitter, AMC quite recently started accepting cryptocurrencies like BTC, BCH, ETH, and LTC as payment means.
Right after that, the largest meme-coin DOGE was also added to the said list. In fact, it has intentions of adding SHIB too. Interestingly, post-Adam Aron’s 6 January tweet, people have started speculating that The Batman’s tickets can be bought with the said coins at AMC theatres.
Looking beyond crypto
Steering aside from cryptos, the company has its foot immersed into the non-fungible token space as well. AMC had recently announced that it would reward its shareholders with NFT collectibles. The theatre chain deployed exclusive “I Own AMC” NFTs today to more than 580,000 shareholders who registered via AMC’s Investor Connect portal before the 31 December deadline.
The NFTs were, notably, minted on WAX. AMC had used the same platform earlier too, during its collaboration with Sony Pictures. At that time, the companies distributed 86k NFTs to selected people who purchased Spider-Man: No Way Home tickets.
Giving shareholders a heads-up about the procedure, Adam Aron said,
“Emails detailing how to claim your AMC Investor Connect “I Own AMC” NFT will be sent next week on Jan 18, to all in the U.S. and globally who enrolled by 12/31/21. The NFT and a WAX wallet for up to a year are free to you.
He also thanked AMC’s “passionate” shareholders and asked them to own this NFT “proudly.” Apart from providing benefits like potential discounts, the said NFTs would also be tradable.
Well, the NFT market’s performance has been getting better on the macro frame. The trade volume numbers witnessed a massive spike on Ethereum of late, highlighting the brewing community interest with respect to these tokens.
Thus, AMC in all likelihood would reap, both, tangible and intangible benefits from its strategic NFT-giveaway move.