Before doing the ‘ramp walk’, Shiba Inu is all set to take the ‘tram walk’ in fashion capital Milan. Shiba Inu entered the fashion industry after collaborating with the Italian high-end designer wear John Richmond. SHIB in partnership with John Richmond has secured advertisements with Milan’s city council to place ads on the public transport trams.
The team has already plastered SHIB and John Richmond logos on the ‘1825’ numbered tram and would hit the streets soon. The 1825 numbered tram would travel on route 23 from Metro Sesto 1 to Cernusco Sul Naviglio. The total journey is 12 kilometers with a travel distance in a time of less than an hour.
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Milan residents will soon get to see Shiba Inu travel the streets through the tram. The development aims to introduce SHIB’s partnership with John Richmond and give out a ‘local feeling’ of the collaboration. In addition, the advertisements also help to attract new and first-time investors into the fold making the number of holders increase.
Also, the official Twitter handle of John Richmond spoke about the partnership by saying, “Seems to be a dream. But is real! Collab is rolling John Richmond and #ShibArmy together back to a glamour punk crypto fashion #LegendsLiveForever.”
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Shiba Inu & Fashion Capital Milan
This isn’t the first time that SHIB had a tram journey in Milan in the form of advertisements. In December last year, Europe’s trading platform BitPanda placed similar ads on trams featuring Bitcoin and Shiba Inu.
The ads were widely placed on several trams in the fashion capital highlighting BitPanda and the coins it has onboarded. BitPanda introduced cryptocurrencies to people with no idea of the new financial market and got them on board.
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Shiba Inu’s prominence is growing in Europe as major exchanges have already listed the token. Europe’s ‘Robinhood’, Bitstamp announced a SHIB listing last year but delayed getting it on board due to “technical issues”.
However, Bitstamp is expected to list SHIB soon but has not given out a tentative date. You can read here as to why Bitstamp listing SHIB is a big deal.
At press time, Shiba Inu was trading at $0.00002676 and is up +4.2% in the 24-hours day trade. It is also up +26.7% in the last 30-trading days and is up +7.3% since the last 7-days.