Nike’s .SWOOSH Collaborates With Fortnite to Unveil Airphoria

Vignesh Karunanidhi
Nike's .SWOOSH Collaborates With Fortnite to Unveil Airphoria
Source: BeyondGames

NFTs have experienced a decline in their recent performance. Following the peak of their popularity in 2021, the prices and demand for prominent NFT collectibles have decreased. Nevertheless, notable players from various industries, such as Nike and EA Sports, have joined the trend and introduced their own NFT collections.

In a recent development, Nike disclosed its partnership with the renowned gaming company Electronic Arts (EA) to introduce NFTs from .SWOOSH into the gaming domain. According to the latest report, Nike’s .SWOOSH is teaming up with Fortnite.

.SWOOSH – Fortnite collaboration to reward players

“Airphoria,” a collaborative project involving Nike, Epic Games (the creator of Fortnite), and branded game builder Beyond Creative, has been launched and is now available to play within the Fortnite game until June 27.

As part of this experience, any Fortnite player who spends at least 10 minutes on the designated island will receive the Air Max 1 ’86 Back Bling digital sneaker as a reward. This digital sneaker can be claimed through .SWOOSH as an “achievement.” It’s important to note that achievements cannot be bought, sold, or traded, and they hold no monetary value.

Epic Games has stated that linking accounts will enable the interoperability of virtual goods, such as Fortnite skins, and Nike achievements across different platforms. To facilitate this, .SWOOSH relies on BitGo, a crypto custody firm, as its third-party wallet provider.